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People First foi o foco dos debates da 10ª edição do 4CIO SP, ocorrido entre 13 e 16 de setembro de 2018, na cidade de Florianópolis - SC. Foram abordados debates sobre novas gerações e sobre quais vantagens competitivas aguardam as empresas que se movem, hoje, para criarem uma cultura digital próspera.
Márcio Bueno
Keynote
A TECNO-HUMANIZAÇÃO DAS ORGANIZAÇÕES
O esgotamento dos modelos atuais e a lei universal de causa e efeito são os dois princípios básicos nos quais se baseia o modelo da tecno-humanização para a transformação das organizações em três níveis: comportamental, organizacional e operacional. Se a tecnologia e as mudanças comportamentais estão transformando produtos, serviços, modelos de negócio, hábitos, costumes e crenças, não é lógico pensar que as pessoas devam transformar-se também? Mudar a mentalidade, pensar e agir de forma diferente para criar uma nova realidade é fundamental. Márcio Bueno é especialista em negócios, gestão e em perfil humanista.
Alexandre Gomes
Keynote and Workshop
POKER E O MUNDO DOS NEGÓCIOS: HABILIDADES E ESTRATÉGIAS COMBINADAS
Durante o keynote e workshop, Alexandre Gomes, tricampeão mundial de poker, traça um paralelo com o jogo e o dia a dia dos profissionais, com as principais habilidades que o poker ensina e auxiliam em todas os aspectos da vida, principalmente na tomada de decisões e nas negociações.
Sidnei Oliveira
CIO Panel
PEOPLE FIRST: UMA TENDÊNCIA DE TI
Debater essa grande tendência de TI é um dos principais objetivos desta atividade, que conta com a participação de dois CHROs e dois CIOs. Sidnei Oliveira é consultor, expert em conflitos de gerações e autor de best-sellers da Geração Y. Atualmente, é presidente da Escola de Mentores, vice-presidente do Instituto Atlantis de preservação ambiental e membro do Fórum de Líderes Empresariais. É também articulista e colunista na Exame.com, onde reflete com jovens potenciais e especialistas, questões sobre carreira, relacionamentos e estilo de vida dos jovens talentos de todas as gerações.
Alexandre Baulé
Testimony
CIO Testimony
Alexandre Baulé é engenheiro aeronáutico formado pelo Instituto Tecnológico de Aeronáutica – ITA – e possui mestrado em Administração, com foco em Operações Industriais e Gerenciamento de Produção pela Fundação Getúlio Vargas – FGV. De 2010 a 2017, foi CIO da Embraer, responsável pela TI corporativa, arquitetura, governança, portfólio de projetos corporativos e infraestrutura de TI. Antes, atou nas empresas Aker Solutions, Sage XRT, Unilever, Johnson & Johnson e Vasp. A 2017, foi o diretor de transformação digital também na Embraer.
Escolha, dentre os nomes abaixo, o profissional que, em sua opinião, mais contribuiu para o desenvolvimento da TI do estado de São Paulo.
Favor validar o seu voto abaixo.
Award winners from the event
Prêmio Empresa Destaque
IT LEAN
Prêmio CIO Destaque
Luis Fernando Monteiro Thinen
ALMAVIVA DO BRASIL
Previous edition's award winners
Prêmio Empresa Destaque
IT LEAN
Prêmio CIO Destaque
Rodrigo Machado Oliveira
MARFRIG
Successful Case Award
Paulo Palaia Sica
GOL LINHAS AÉREAS
4Interacting
An exclusive closed-door meeting in which the provider leads a session of approximately 20 minutes with a pre-organized group of C-level executives.
Each session enables a structured conversation with experience sharing, insights, discussion of real challenges, and closer engagement with key decision-makers.
4Interacting Multiple
Exclusive space for quick and simultaneous meetings, designed to maximize the direct relationship between solution providers and C-levels.
In this format, the provider has its own space, where it can receive C-Levels in short, objective and highly qualified meetings, allowing multiple conversations in a short period of time.
Integration Activities
Participants are invited to experience dynamic and differentiated activities, outside their professional routine, which stimulate new experiences and perspectives. The objective is to promote integration from the first moments of the event, creating a closer, collaborative and conducive environment for the relationship between executives.
Successful Cases
Presentation of a project aimed at showcasing how the organization addressed challenges, structured its strategy, and achieved concrete results, while sharing relevant learnings for practical application.
Coffee Break and Cocktail
The coffee break and cocktail take place at NetworkPoint, the event’s dedicated networking area, offering a relaxed environment that encourages meaningful connections, experience sharing, and high-quality networking among participants.
Relax & Relate
Light-hearted moments brought by isles of flavors and scents, in which all participants of the event can unwind and talk about the activities of the day.
Keynote
A guest expert addresses highly relevant topics for the participants’ professional routine, connecting trends, challenges, and opportunities directly to the event’s theme. The objective is to spark reflection, generate strategic insights, and inspire executives with a current and practical market perspective.
Keynote and Workshop
A space that offers high brand visibility and constant presence alongside key decision-makers, as it serves as the main meeting point for participants and the primary networking environment of the event. In this space, solution providers can naturally present their offerings, maximizing business opportunities and fostering organic conversations with C-level executives.
CIO Panel
Activity conducted by a moderator, with the participation of invited C-Levels, who meet to discuss strategic issues related to the theme of the event.
The panel promotes the exchange of experiences, different market views and practical discussions, enriching the content with real perspectives of the executive´s day-to-day.
Smart Track
The Smart Track is a 10-minute objective presentation, held in the main room of the event, in which market solutions and innovations are presented to all participants.
The format is dynamic and to the point, ideal for highlighting value propositions, trends, and differentials in a clear and efficient way.
Speech
An institutional session of approximately 5 minutes, led by a solution provider, aimed at presenting its activities, positioning, and key differentiators. The presentation is brief and direct, delivering clear information aligned with the event’s context and the participants’ profile.
Testimony
Presentation by a guest C-Level, who shares his experience as an IT manager, offering the perspective of those who experience the sector on a daily basis and connecting his reflections to the central theme of the event.
Vignettes
Video presentations shown in the main room of the event, designed to convey messages quickly, clearly and impactfully to all participants. With high visibility and total audience reach, this format enhances the communication of strategic content and reinforces brand positioning.
Activity for learning skills not everyday in the technology environment. With a practical character, it aims to stimulate creativity and other intelligences to be continuously developed based on theoretical explanations and experiences of the participants
4Interacting
An exclusive closed-door meeting in which the provider leads a session of approximately 20 minutes with a pre-organized group of C-level executives.
Each session enables a structured conversation with experience sharing, insights, discussion of real challenges, and closer engagement with key decision-makers.
4Interacting Multiple
Exclusive space for quick and simultaneous meetings, designed to maximize the direct relationship between solution providers and C-levels.
In this format, the provider has its own space, where it can receive C-Levels in short, objective and highly qualified meetings, allowing multiple conversations in a short period of time.
Integration Activities
Participants are invited to experience dynamic and differentiated activities, outside their professional routine, which stimulate new experiences and perspectives. The objective is to promote integration from the first moments of the event, creating a closer, collaborative and conducive environment for the relationship between executives.
Successful Cases
Presentation of a project aimed at showcasing how the organization addressed challenges, structured its strategy, and achieved concrete results, while sharing relevant learnings for practical application.
Coffee Break and Cocktail
The coffee break and cocktail take place at NetworkPoint, the event’s dedicated networking area, offering a relaxed environment that encourages meaningful connections, experience sharing, and high-quality networking among participants.
Relax & Relate
Light-hearted moments brought by isles of flavors and scents, in which all participants of the event can unwind and talk about the activities of the day.
Keynote
A guest expert addresses highly relevant topics for the participants’ professional routine, connecting trends, challenges, and opportunities directly to the event’s theme. The objective is to spark reflection, generate strategic insights, and inspire executives with a current and practical market perspective.
Keynote and Workshop
A space that offers high brand visibility and constant presence alongside key decision-makers, as it serves as the main meeting point for participants and the primary networking environment of the event. In this space, solution providers can naturally present their offerings, maximizing business opportunities and fostering organic conversations with C-level executives.
CIO Panel
Activity conducted by a moderator, with the participation of invited C-Levels, who meet to discuss strategic issues related to the theme of the event.
The panel promotes the exchange of experiences, different market views and practical discussions, enriching the content with real perspectives of the executive´s day-to-day.
Smart Track
The Smart Track is a 10-minute objective presentation, held in the main room of the event, in which market solutions and innovations are presented to all participants.
The format is dynamic and to the point, ideal for highlighting value propositions, trends, and differentials in a clear and efficient way.
Speech
An institutional session of approximately 5 minutes, led by a solution provider, aimed at presenting its activities, positioning, and key differentiators. The presentation is brief and direct, delivering clear information aligned with the event’s context and the participants’ profile.
Testimony
Presentation by a guest C-Level, who shares his experience as an IT manager, offering the perspective of those who experience the sector on a daily basis and connecting his reflections to the central theme of the event.
Vignettes
Video presentations shown in the main room of the event, designed to convey messages quickly, clearly and impactfully to all participants. With high visibility and total audience reach, this format enhances the communication of strategic content and reinforces brand positioning.
Activity for learning skills not everyday in the technology environment. With a practical character, it aims to stimulate creativity and other intelligences to be continuously developed based on theoretical explanations and experiences of the participants
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Contact the event’s Guest Relations Team.
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