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A multiplicidade de gerações, dos Baby Boomers aos Gen Z e X, é uma realidade cada vez mais presente na área da TI. Essa rápida transformação se mostra um recurso imensurável e pede um olhar inclusivo, criativo e inovador dos gestores do setor. Para contribuir nessa jornada de reconfigurações, O 4CIO BA 2025 traz para debate "Intergen Tech: pensando a liderança intergeracional".
Mario Rubens
Keynote
Liderança e diversidade geracional: transformando desafios em oportunidades
É Doutor e Mestre em Administração de Empresas (PUC-Rio) e possui MBA em Marketing Estratégico e pós-graduação em Neurociência e Comunicação Corporativa. Também é bacharel em Administração e em Comunicação Social (UFRJ).
Atualmente, é palestrante e professor na graduação da UFF e nos cursos de MBA da FGV. Além disso, presta consultoria e fornece treinamentos sobre diversidade de gerações, comportamento, liderança e comunicação.
Vote em 03 profissionais que, na sua opinião, merecem receber esta premiação. O mais votado entre os participantes do evento será homenageado na Cerimônia de Premiação.
Award winners from the event
Prêmio Empresa Destaque
SIMPRESS | HPINC
Prêmio CIO Destaque
Diego Cavalcante Teixeira Daltro
SESAB - BA
Award winners from the previous edition
Prêmio Empresa Destaque
TENABLE | XSITE
Prêmio CIO Destaque
Yuri Gonzalez Araujo
MP - BA
4Interacting
An exclusive closed-door meeting in which the provider leads a session of approximately 20 minutes with a pre-organized group of C-level executives.
Each session enables a structured conversation with experience sharing, insights, discussion of real challenges, and closer engagement with key decision-makers.
Coffee Break and Cocktail
The coffee break and cocktail take place at NetworkPoint, the event’s dedicated networking area, offering a relaxed environment that encourages meaningful connections, experience sharing, and high-quality networking among participants.
Keynote
A guest expert addresses highly relevant topics for the participants’ professional routine, connecting trends, challenges, and opportunities directly to the event’s theme. The objective is to spark reflection, generate strategic insights, and inspire executives with a current and practical market perspective.
A space that offers high brand visibility and constant presence alongside key decision-makers, as it serves as the main meeting point for participants and the primary networking environment of the event. In this space, solution providers can naturally present their offerings, maximizing business opportunities and fostering organic conversations with C-level executives.
Main Stage
The Main Stage is the main content room of the event, where all participants gather to follow the main presentations, keynotes and panels.
It is the central space for the exchange of knowledge, strategic alignment and inspiration, bringing together the most relevant themes of the program for the entire audience.
Smart Track
The Smart Track is a 10-minute objective presentation, held in the main room of the event, in which market solutions and innovations are presented to all participants.
The format is dynamic and to the point, ideal for highlighting value propositions, trends, and differentials in a clear and efficient way.
Presentation of a C-Level, lasting 10 to 20 minutes, in which he shares an initiative aligned with the central theme of the event.
Speech
An institutional session of approximately 5 minutes, led by a solution provider, aimed at presenting its activities, positioning, and key differentiators. The presentation is brief and direct, delivering clear information aligned with the event’s context and the participants’ profile.
Vignettes
Video presentations shown in the main room of the event, designed to convey messages quickly, clearly and impactfully to all participants. With high visibility and total audience reach, this format enhances the communication of strategic content and reinforces brand positioning.
4Interacting
An exclusive closed-door meeting in which the provider leads a session of approximately 20 minutes with a pre-organized group of C-level executives.
Each session enables a structured conversation with experience sharing, insights, discussion of real challenges, and closer engagement with key decision-makers.
Coffee Break and Cocktail
The coffee break and cocktail take place at NetworkPoint, the event’s dedicated networking area, offering a relaxed environment that encourages meaningful connections, experience sharing, and high-quality networking among participants.
Keynote
A guest expert addresses highly relevant topics for the participants’ professional routine, connecting trends, challenges, and opportunities directly to the event’s theme. The objective is to spark reflection, generate strategic insights, and inspire executives with a current and practical market perspective.
A space that offers high brand visibility and constant presence alongside key decision-makers, as it serves as the main meeting point for participants and the primary networking environment of the event. In this space, solution providers can naturally present their offerings, maximizing business opportunities and fostering organic conversations with C-level executives.
Main Stage
The Main Stage is the main content room of the event, where all participants gather to follow the main presentations, keynotes and panels.
It is the central space for the exchange of knowledge, strategic alignment and inspiration, bringing together the most relevant themes of the program for the entire audience.
Smart Track
The Smart Track is a 10-minute objective presentation, held in the main room of the event, in which market solutions and innovations are presented to all participants.
The format is dynamic and to the point, ideal for highlighting value propositions, trends, and differentials in a clear and efficient way.
Presentation of a C-Level, lasting 10 to 20 minutes, in which he shares an initiative aligned with the central theme of the event.
Speech
An institutional session of approximately 5 minutes, led by a solution provider, aimed at presenting its activities, positioning, and key differentiators. The presentation is brief and direct, delivering clear information aligned with the event’s context and the participants’ profile.
Vignettes
Video presentations shown in the main room of the event, designed to convey messages quickly, clearly and impactfully to all participants. With high visibility and total audience reach, this format enhances the communication of strategic content and reinforces brand positioning.
4Network Customer Service
Contact the event’s Guest Relations Team.
VIA Turismo Customer Service
Contact the Official Travel Agency.
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